A new brand identity to represent continuity and evolution.
After ten years of activity, Wonderfud, the project created to provide the methods and tools necessary to allow Italian food and wine SMEs to open new markets, renews its brand and becomes B.Connected. The initiative reflects the evolution of a market context that has placed the brand in front of new challenges and opportunities.
Thanks to the design and organization of events and the development of numerous promotional initiatives, over the years the Wonderfud brand has achieved many objectives that have favored the creation of commercial agreements between producers and importers around the world. The results obtained thus facilitated the creation of new partnerships and networks of positive relationships.
The choice to change its brand and become B.Connected; therefore, arises from the need to recognize and enhance the evolution of a project already consolidated on the market and to communicate it to its partners and customers as a presentation of future objectives. An image and a naming that best emphasize the values and mission of the project and enhance the essence of the brand linked to the concept of “connection“, within virtual environments that facilitate interaction, even at a distance, and the “creation of ties“. The goal of B.Connected is, in fact, to find, create and establish business connections between Italy and foreign markets, acting as a bridge between producers of Italian food and wine and importers and distributors from all over the world.
“The choice to face this important change represents the need to support, also from a communicative point of view, the new objectives of a project in continuous growth and evolution” underlines Sebastiano Bazzano, owner of the company International Expertise & Solution Srl and founder of the project, “B.Connected maintains the value of the experience acquired in these years of activity, adapting its positioning to new levels of digital competence in line with the transformations taking place on the market and with the challenges represented by this change”.
